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About Loki & Co.

Artwork by @teddyslineart
Who would of thought that a couple of four legged fur bubs would make such a huge impact and be the main inspiration for our names sake? It only made sense. They make home, more homely for me.
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What started as a simple 'what to sleep on for curly hair' google search turned into an evolving interest in textiles, aesthetic and tones, production processes & learning the underlying discovery that pretty things can have benefits for our skin & hair. From there anything related to a product we use or have in our home took over my Instagram feed.
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But I then came to discover that a crowd favourite, Flax Linen or 'Linen', came with a hefty price tag. Something that I questioned constantly, why are the good and environmentally friendly products costing us an arm and leg? (It's really the same argument with healthy food vs fast food) but it's during these times of question and research that, Loki & Co was born. 
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Home is where the heart is and for some their pride and joy. A perfect canvas for one to experiment and express themselves through colour, patterns and accessories whilst surrounded by the people (or animals) they love. 
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I kept the launch range very simple. In reality I am an indecisive person, so less is better for me. Starting with what originally sparked this whole idea; our pure flax linen pillowcase sets. A dynamic duo I believe every room & person deserves to end and start their day on. Our launch range will also include our linen napkin sets (4), which will up your table game when you have guests over. 
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As I have envisioned this brand to be made for all, I want to know your 'wish list' of colour preferences and any other ideas we can implement so we can share this journey together. Therefore every quarter L&C will aim to release more tones/pattern options to our range & new products for you and your family to enjoy. 
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I hope you are excited about the mini launch range & future products we have in the works as much as I am or better yet, enjoy this process and the Journey of Loki & Co.
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With thanks from the crew, 
J, Loki & Co.
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